Results-Oriented Design Leadership
Selene is a senior product designer specialising in UX, data-driven design, strategy, and team leadership, in B2B, SaaS, and B2C environments.
Amplify the power of design
Amplify the power of design
Case studies
-
Build your Mazda
Revamped the build journey, decreased bounce rate by 21%, increased Email to save by 5%, increased Test drive booking by 2.5%.
-
A/B Testing - The exciting experiment
Led experimentation program and helped elevate engagement rate through A/B testing.
-
Home loans for good
Redesigned the ANZ Home Loans onboarding journey to build trust and enhance clarity, resulting in application lead starts increased by 24%, leads completion increased by 7%.
-
Yarra Ranges Shire Council Intranet
I helped design the UI for Yarra Ranges Intranet with a bespoke concept ‘The Zoo’, which is used by 500+ employees.
-
Accessible and intuitive form builder
I helped design the UI for OpenForms from 0-1 (previously known as SmartForms), which is trusted by 170+ government agencies.
-
City of Ryde Public Website & Community Engagement Portal
Led the UI design of City of Ryde Public Website and Community Engagement Portal, which won Silver Award at the Driven x Design Digital Government Service category in 2017
Radical Candor leadership approach
I care personally and challenge directly. We are human first, colleagues second. I show genuine care for my workmates while providing honest and constructive feedback to foster growth and strengthen relationships.