Hello,
I’m Selene
Senior UX UI designer.
Creative problem solver.
People person.
Senior end-to-end UX/UI Designer who turns complex business needs into clear, usable digital experience across B2C, B2B and SaaS environment.
Over a decade, I’ve worked at Monash University, Mazda Australia, ANZ Bank, OpenCities and more, bringing my experience in UX research, HCD, accessibility, digital sales and complex workflow optimisation, with a focus on practical outcomes like improved engagement and conversion.
My interests lead me towards designing effective human-AI collaboration experience with AI products. I thrive in ambiguity and can step into any stage of the design process as needed.
It always seems impossible until it's done.
It always seems impossible until it's done.
Case studies
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Transforming the Graduate Research Milestone Experience
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Build your Mazda
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A/B Testing - The exciting experiment
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Home loans for good
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Design accessible online applications at City of Boroondara
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Yarra Ranges Shire Council Intranet
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Accessible and intuitive form builder
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City of Ryde Public Website & Community Engagement Portal
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Refreshing the look of City of Stonnington
Why me
Win together
I believe people come to work with good intentions and want to do their best. I support others to reach their goals, knowing that when the team grows, I grow too.
Attention to details
I bring strong UI expertise, with deep experience in design systems, component automation, and building scalable interfaces that support team efficiency.
Holistic thinking
I take a holistic approach to every project, zooming out to understand the big picture, show the ‘why’, balance creativity and reality, create design strategy and ensure everyone is aligned on the path forward.
Research Skills
I leverage 6 years of research experience in qualitative and quantitative research to uncover, validate, and articulate user needs (both spoken and unspoken).
Side Hustles
Radical Candor Style
I care personally and challenge directly. We are human first, colleagues second. I show genuine care for my workmates while providing honest and constructive feedback to foster growth and strengthen relationships.