About me
Hi, I’m Selene
A design lead with a passion for making things work better, look better, and feel better.
With over a decade of experience, I specialise in creating seamless, data-driven user experiences for both B2B SaaS and B2C products. My latest role is at Mazda Australia, leading impactful initiatives and an experimentation program. Before that, I worked with some amazing teams, contributed to award-winning projects, and mentored designers - all while crafting digital experiences that (hopefully) make people’s lives just a little bit easier.
When I’m not buried in Figma or deep in Hotjar, you’ll probably find me teaching at Sunday school, experimenting with new recipes in the kitchen, or swimming a few laps with the kids. My family and church life keep me balanced. And funny enough, some of my best ethnography study comes from there.
My passion for continuous learning is driving me toward UX management and Service Design. I’m excited about amplifying the incremental power of ethical and inclusive design — creating experiences that work for everyone and benefit everyone.
My key features
1
Take a holistic view
Understand user needs, business goals, and tech constraints to craft seamless experiences.
2
Master analysing skills
Evaluate both hard metrics (usability tests) and soft insights (user emotions) for deeper impact.
3
Team growth
Create a collaborative, psychologically safe, excellence culture.