Hello,
I’m Selene.

Senior product designer who loves solving messy problems and drive measurable outcomes.

Over a decade, I’ve worked at software companies, digital agencies, enterprises and more, bringing my skills in research, HCD, digital sales, accessibility, and complex workflow optimisation, with a focus on practical outcomes like improved engagement, conversion, satisfaction and retention.

My interests lead me towards designing human-AI collaboration experience and how AI tools can help in design process.

More about me

Past Projects

Graduate Research Milestone Workflow and Dashboard Design

Interactive media-rich prototype to help residents get the right permit

  • Shoshin Journal - Gentle AI for human wellbeing

  • Oscar Tasmanian Seafood Branding

  • Branding

    ARC Grocery Branding

  • YES Food Machinery Branding

Design Leadership

Design leadership to me, is about finding the right balance between user needs and business goals, between what’s desirable and what’s feasible. In my work, I focus on protecting the core experience, helping teams align, and guiding thoughtful trade-offs so products can move forward with clarity and purpose.

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