Senior Product Designer who enjoys solving messy problems and driving measurable outcomes.

Over the past decade, I’ve worked across e-commerce, agencies, tech and enterprises, applying research, human-centred design, accessibility, and workflow optimisation to improve business metrics.

I enjoy experimenting, testing ideas, monitoring results, and refining designs through incremental changes that ultimately shape stronger product outcomes. My current interest focuses on human-AI collaboration and how AI tools can enhance the design process.