Hi there,
I’m Selene.

I design for clarity, for ease, for the quiet intelligence that sits beneath the surface of things. Accessible, human-centred experiences are the intention behind my work.

Across more than a decade of practice in UX/UI design, I have shaped end-to-end digital experiences, from startups to enterprises, across GovTech, education, banking, automotive sectors, and more.

More about me
More about me

AI Experiments

  • Designing a Personal Meditation Companion: An Experiment with 6 Vibe-Coding Platforms

  • Shoshin Journal - Gentle AI for human wellbeing

  • Design Workflow utilising Figma MCP Server

Past Projects

Graduate Research Milestone Workflow and Dashboard Design

Uncover the right problems in ‘Build you Mazda’ acquisition journey

Testing, learning, and growing through A/B experiments

Rebuild trust with customers through clear design strategy

Interactive media-rich prototype to help residents get the right permit

Simplifying form creation with an accessible, intuitive builder

Design leadership to me is about leading teams navigating complexity with clarity while making thoughtful trade-offs. I empower my team by understanding individual strengths, identifying skill gaps , and supporting growth through mentorship, principles and trust.

Design Leadership

Learn more
Learn more

What my mentees say…