Design Leadership
Design leadership is the art of balance between users and business, vision and delivery, desirability and feasibility. My role is to protect the core experience, align teams, and help make the right trade-offs to move products forward with clarity and purpose.
I’ve been mentoring designers a lot of time in my career through regular meetings and day-to-day collaboration. I focus on knowledge sharing, constructive feedback, and helping designers build confidence in their thinking, not just their outputs. I found principle-based approach works effectively when it comes to coaching and mentoring.
02 Growth-focused mentor
Team structures can vary, and I adapt my role accordingly. In some teams, when there are gaps, I step up as a staff product designer, helping teams prioritise features and user stories, align on sprint goals, and make trade-offs in agile environments. This helps teams stay focused, move faster, and make better decisions together.
01 Leadership in action
When things need correcting, I’m direct but supportive. I clearly outline what needs to happen, the timeframe, and the implications if progress isn’t achieved. I’ve found that clarity creates accountability without damaging trust.
04 Clarity with accountability
We set universal standards we hold ourselves accountable to, like explore multiple ideas before having one, experiment rather than debate, I’m not the user and ensure every pixel has a reason.